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Entrepreneurship & Economic Empowerment

Cultivating a Generation of Job Creators

Across Kenya and much of Africa, thousands of young people complete their education each year with aspirations for a brighter future. Yet many enter a labor market that cannot absorb the growing number of graduates. While formal education provides valuable knowledge, it often places greater emphasis on preparing learners for employment than on equipping them to create opportunities for themselves and others.

A young entrepreneur reviewing her products with a business mentor

The Start Small Journey

Mindset first, then one step at a time

Entrepreneurial thinking should be nurtured while young people are still in school, not after graduation. A young person does not need significant capital, fully equipped premises or a perfect business plan to take the first step — and we keep walking with them long after it.

  1. 01

    Mindset

    Entrepreneurial thinking nurtured while young people are still in school.

  2. 02

    Skills

    Practical, entrepreneurial and enterprise skills built step by step.

  3. 03

    Idea

    Recognising abilities and identifying viable opportunities nearby.

  4. 04

    Starting Small

    Beginning with what is available — no perfect conditions required.

  5. 05

    Mentorship

    Mentors, professionals and networks walking with each young person.

  6. 06

    Establishment

    Support through setting up and the earliest stages of trading.

  7. 07

    Growth

    Linkages to partners for appropriate resources or starter funding.

  8. 08

    Sustainability

    Continued support towards greater independence and sustainability.

Our Role

We walk with young people — not a one-off training session

  • Identify potential, interests and practical skills.

  • Help young people identify viable opportunities.

  • Build entrepreneurial and practical skills.

  • Connect them with mentors, professionals and relevant networks.

  • Support them in developing and testing small ideas.

  • Walk alongside them through establishment and early growth.

  • Connect promising initiatives to partners who can provide appropriate resources or starter funding.

  • Continue supporting them towards greater independence and sustainability.

ME2 Foundation believes entrepreneurship is more than a career choice.it is a mindset. That mindset should be nurtured alongside formal education, enabling young people to recognize opportunities, solve real-world challenges, and develop the confidence to build sustainable livelihoods.

Through our Start Small Initiative, we help students and young people shift their thinking from “Where will I find a job?” to “How can I create value?” We encourage them to identify their talents, utilize the resources already available around them, and begin with what they have, rather than waiting for significant capital, perfect facilities, or ideal circumstances.

Our approach is practical, progressive, and relationship-driven. We walk alongside aspiring entrepreneurs from the earliest stages of idea development through business planning, mentorship, skills development, market linkages, and enterprise growth. As businesses mature, we continue providing guidance until they become sustainable and capable of creating opportunities for others.

Recognizing that access to capital remains a challenge for many young entrepreneurs, ME2 Foundation works with corporate partners, development organizations, philanthropists, and individual supporters to mobilize seed funding and startup support for promising ventures that demonstrate commitment, innovation, and growth potential.

By investing in people before businesses, we are cultivating a generation of ethical entrepreneurs who create employment, strengthen local economies, and contribute to thriving communities.

Our Focus Areas

  • Entrepreneurial mindset development
  • Business ideation and innovation
  • Mentorship and business coaching
  • Practical entrepreneurship training
  • Financial literacy and enterprise management
  • Business incubation and growth support
  • Market access and networking opportunities
  • Startup funding through strategic partnerships
  • Ongoing mentorship until business sustainability

Who Can Get Involved

  • Students
  • Young Entrepreneurs
  • Business Mentors
  • Trainers and Coaches
  • Investors
  • Corporate Partners
  • Financial Institutions
  • Professional Volunteers
  • Development Partners

Inspire Change

Greater Impact Happens Together

The most meaningful transformation is achieved through collaboration.